Today the offer of similar products on the market place creates confusion in the customers’ choice, the ability to be differentiate itself in the proposal should be therefore essential to induce the purchase.

We must organize our presentation focusing only on the result that the customer will get by choosing our solution: so we’ll talk about topics known by the client.

Also with this little trick, we bring our costumer thinking of a future action and then to imagine, and so to dream, the ideal state to induce a purchase.

Our words are not so much if we don’t make them credible so we must provide the client objective evaluation elements: a data source, a laboratory analysis or any other information that can confirm irrefutably what we say.

There is also a strategies element that makes the proposed solution unique and winning: truly believing on what we offer, because only in this way we can transmit to the client our emotions creating a sharing vision of the solution, giving the pleasant feeling of the purchase.

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